National Geographic Channel

Step 1: The Logo Design. What are the things to look out for when thinking about your new business logo design? Well we could bore you to tears on the subject or we could just get right in there and divulge the secrets every successful company has learnt at some stage about good logo design. What? you want to hear the long, boring answer? All right we'll save the secret to a successful logo design for another tutorial then. The first thing you need to do is establish your market, its no good trying to be all things to all men - it can't be done. Lets say we are aiming at pretty young girls - and thats not a bad market to try and tap. Go for something pink and frilly and your halfway home. Alternatively for boys you might want to pick a blue fat typeface. For a corporate market you'd be a twat to move far away from greys, blues and reds.