Friday, March 23, 2007
National Geographic Channel
Step 2: The Business Stationary Design. The holy trinity in the designers canon. Your business card, your letterhead and not forgetting wee little compliment slip hiding away behind his big A4 size wise cracking brother. It's imperative for every new business to order far more business stationary than they can ever hope to use. Typical figures for example might be a thousand double sided matt laminated business cards. You'll be impressed with the quality and feel for approximatly one week. Copiously handing them out at soirees and meet and greets before filing the remainder away in a drawer never to be seen again. As for letterhead and compliment slips, why not plumb for another couple of thousand print run with maybe an embossed logo to impress any blind friends you might have? Key design concepts are to try and make them in some way different from the billions of other designs that have gone before.
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