National Geographic Channel

Now we're cooking on gas. We've established a profound, daring, yet ultimately affectionate corporate logo design. We've taken the plunge and ordered well in excess of a quarter of a million business cards - sexy. Now comes the pinnacle of our design excitement. The corporate - or if you prefer - laid back brochure or folder design. Opinion is divided on what constitutes the best visual plan of attack on this matter. Some opt for the meat and potatoes style A4 brochure design. It's not particularly clever or innovative but only the most limited retard could fail to work out what your meant to do with it, i.e. turn the pages from right to left and look at the pages, pausing occasionally to read any words or look at pictures. Others are more inclined to go down the less tried and tested folder and inserts route - scary! Just remember to make it look nice rather than ugly and you'll not go too far wrong